Branding
Port Autonome de Dakar
Rebranding proposal for the Port Autonome de Dakar.
3 semaines2024
The challenge
The Port Autonome de Dakar, a strategic infrastructure hub in Sénégal, had an aging visual identity that no longer reflected its modernization ambitions or its role as a major logistics hub in West Africa. A brand image update was needed to support its transformation.
Our solution
We designed a complete rebranding proposal: a modernized logo integrating maritime symbols and African dynamism, an institutional color palette, contemporary typography, and rollout across institutional touchpoints (port signage, vehicles, caps, bags, official documents, digital). Note: this proposal was not officially adopted.
Results achieved
Complete rebranding proposal presented
3 creative directions explored
Mockups across institutional touchpoints
Strategic brand positioning exercise
Services used
RebrandingLogo & Visual IdentityArt DirectionBrand Strategy
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