Branding
Med'Liéna
Building a credible and professional medical brand.
2 semaines2024
The challenge
Med'Liéna is a medical practice in Dakar looking to professionalize its image. The healthcare sector in Sénégal suffers from a lack of branding — patients often choose based on word of mouth rather than visual credibility.
Our solution
We created a visual identity that blends medical seriousness with human warmth: a clean logo with a care symbol, a soothing blue-green palette, and clear typography. The identity was rolled out across physical touchpoints (signage, business cards, prescriptions) and digital channels (social media, Google Business profile).
Results achieved
Professional brand identity in 2 weeks
Optimized Google Business profile with photos
+40% new patients via Google in 3 months
Enhanced credibility with healthcare partners
Services used
Logo & Visual IdentityBrand GuidelinesPrint CollateralGoogle Business Profile
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