
Rebranding proposal for the DCS association.
The Diaspora Congolaise au Sénégal (DCS), an association uniting the Congolese community living in Sénégal, needed to modernize its image to strengthen its visibility and credibility with institutions and members alike. Its existing identity lacked consistency and professionalism.
We proposed a full rebrand for the association: a new logo symbolizing the union between Congo and Sénégal, a color palette incorporating both national flags, brand guidelines for community events, templates for official communications, and a vehicle wrap mockup. Note: this proposal was not officially adopted.
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