WhatsApp: the #1 channel in Sénégal
With over 8 million active users in Sénégal, WhatsApp is the dominant communication channel. Your customers spend several hours a day on it. Rather than forcing them to visit your website or call, go where they already are.
But manually managing hundreds of WhatsApp conversations a day is an operational nightmare. That's where automation comes in.
What WhatsApp Business API enables
Smart automatic replies
Set up instant responses for frequently asked questions: hours, pricing, availability. Your customer gets their answer in 2 seconds, even at 3am.
Integrated product catalog
Showcase your products directly in WhatsApp. The customer browses, selects and orders without leaving the app.
Transactional notifications
Order confirmations, delivery tracking, appointment reminders — all automated, all instant.
Smart follow-ups
A customer didn't complete their order? A personalized follow-up message is automatically sent after 24 hours.
Real-world case: a store in Dakar
A clothing store in Dakar was manually processing 50 WhatsApp orders per day. After automation:
- Processing time: from 5 min to 30 seconds per order
- Response rate: from 60% to 98%
- Lost orders: from 15% to 3%
- Revenue: +40% in 3 months
Limitations to know
- WhatsApp Business API is paid (per conversation)
- Promotional messages are regulated — no spam
- Message template approval takes 24–48 hours
- A dedicated phone number is recommended
RostelFlowAI: turnkey WhatsApp automation
Our product RostelFlowAI is designed specifically for African SMEs that want to automate their WhatsApp Business without any technical skills. Discover RostelFlowAI — MVP planned for 2026.
